Asia @ DemandMaven

Hey founders 👋 I send all of my greatest content, ideas, resources, and frameworks to the DemandMaven newsletter. I write about growth, marketing, strategy, and psychology. Sign up below if you don't want to miss a single drop.

🔎 Onboarding & Messaging Teardown: Future.co

Last week, I published a deep-dive of the onboarding and messaging strategy of an app I've really enjoyed using lately: Future. Future is a fitness app of the future — think async personal training at a fraction of the cost all directly from your phone. I hypothesized what the top JTBDs were for...

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6 months ago • 1 min read

💰 Discount codes to Turing Fest, SaaStock, and more!

It seems 2022 is the year that pretty much all conferences come back in-person and also means I'm basically speaking at all of them. What does that mean for you? Discount codes. Bookoo discount codes. On July 27th, I'll be speaking at Turing Fest in Edinburgh for the first time. I'll be walking...

7 months ago • 1 min read

🚧 Can't miss resources for the economic downturn

Another day, another round of layoffs we see on Twitter or LinkedIn. Layoffs suck a lot. Back in the day, I experienced a round of layoffs at a startup that I worked for where they laid off the entire GTM team — marketing, customer success, sales... It was... tragic.. and every time I see a new...

7 months ago • 2 min read

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