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Last week, I published a deep-dive of the onboarding and messaging strategy of an app I've really enjoyed using lately: Future.
Future is a fitness app of the future — think async personal training at a fraction of the cost all directly from your phone.
I hypothesized what the top JTBDs were for a buyer like me, compared it against the messaging on their website, documented the "aha!" moments along the journey, and outlined experiments I'd test.
The teardown was so internally successful at Future that the CEO actually reached out to me and thanked me.
Some folks from the Future team even offered the first month completely free for anyone who was interested in trying it.
Here's some quick highlights of the teardown just in case you want the TL;DR version:
Let me know what you think of the full teardown if you read it! Would love to know if it's helpful and if there's aspects you'd like to see me cover in the future.
Oh also — this was not in any way sponsored by Future. I'm just a recent customer who's been reflecting on their app experience and my own personal customer journey. 😉
TTFN! Ta-ta for now!
Best,
Asia ✨
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PS — If you would like a similar free audit or teardown, hit reply and let me know or reply with your website here.
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Hey founders 👋 I send all of my greatest content, ideas, resources, and frameworks to the DemandMaven newsletter. I write about growth, marketing, strategy, and psychology. Sign up below if you don't want to miss a single drop.
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