🔎 Onboarding & Messaging Teardown: Future.co
Last week, I published a deep-dive of the onboarding and messaging strategy of an app I've really enjoyed using lately: Future. Future is a fitness app of the future — think async personal training at a fraction of the cost all directly from your phone. I hypothesized what the top JTBDs were for a buyer like me, compared it against the messaging on their website, documented the "aha!" moments along the journey, and outlined experiments I'd test. The teardown was so internally successful at...